Most, if not almost all, of my conversations with existing and potential clients include this statement. Yes, there are likely some clients who are still small and growing that need more people to talk to to get their business revenue to critical mass, however, if you haven’t fine-tuned your presentation do you really want to talk to more people? One of the first steps a Business Owner, Sales Leader, or Business Development Manager should be considering before they try to get in front of more people is what is my Elevator Pitch and what is my 60-Second commercial. Then, they
EVERYTHING You Know About Marketing Your Small Business Is WRONG!
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