Biz Coach Insider | Week 8

If you’re reading this, congratulations. You’ve already separated yourself from the majority of business owners who confuse motion with progress. Most don’t fail because they’re lazy. They fail because they keep doing the wrong things harder.

The Biz Coach Insider exists for one reason: To help business owners build scalable, profitable, transferable businesses without burning down their health, family, or sanity in the process.

Each issue is anchored in the 6 Core Competencies of Successful Businesses and designed to move you from operator to CEO. No fluff. No motivational posters. Just execution.

Leadership

The Strategic Planning Mistake 96% of Small Businesses Make Every Year

Most small businesses don’t actually do strategic planning. They do annual wish-listing.

Here’s the mistake:
They confuse goals with strategy.

They write vague objectives, slap a revenue target on the wall, and assume motivation will magically handle the details. Then Q2 hits, fires break out, and the “plan” quietly dies in a Google Doc no one opens again.

Real strategic planning answers three hard questions:

1. What will we NOT do this year?

2. Where will we focus disproportionately?

3. What constraints must be solved for growth to occur?

Every business I’ve scaled past seven figures did fewer things, not more. Strategy is subtraction with intent.

Action Step:
Define 3 strategic priorities for the next 90 days. Kill everything else or delegate it. Review weekly. Strategy that isn’t reviewed is fiction.

Sales & Marketing

The Follow-Up Advantage: Where 80% of Revenue Actually Comes From

Here’s an uncomfortable truth:
Most businesses don’t have a lead problem. They have a follow-up discipline problem.

Industry data consistently shows that the majority of revenue is generated after the 5th to 8th touchpoint. Meanwhile, most sales teams quit after two emails and a voicemail, then complain about “lead quality.”

Follow-up is not pestering. It’s professional persistence combined with value.

Elite sales organizations:

• Automate follow-up so humans don’t forget

• Mix mediums: email, phone, text, social

• Lead with insight, not “just checking in”

• Treat follow-up as a revenue system, not a personality trait

If you’re not consistently following up, you’re funding your competitors’ success.

Action Step:
Audit your CRM. Count how many leads have fewer than 5 follow-up attempts. That number is hidden revenue you already paid for.

Financial Acumen

Forecasting Like a CEO: Turning Assumptions Into a Predictable Plan

Most small business forecasts are just optimism wearing a spreadsheet.

CEOs don’t forecast based on hope. They forecast based on assumptions they can see, test, and adjust.

A real forecast connects:

• Lead volume

• Conversion rates

• Average deal size

• Sales cycle length

• Capacity constraints

• Cash flow timing

When assumptions are visible, decisions get smarter. When they’re hidden, surprises get expensive.

This is why so many businesses grow revenue and still run out of cash. Profit is a theory. Cash is reality.

Action Step:
Build a rolling 90-day forecast tied directly to sales activity and cash inflows. Update it weekly. CEOs don’t guess. They course-correct.

The Coaching Corner

Building Leverage Through Community: Masterminds, Cohorts, and Scalable Coaching Ecosystems

If your income stops when your calendar fills up, you don’t have a business. You have a well-paying job with benefits you fund yourself.

Elite coaches scale impact through community-based leverage:

• Masterminds create peer accountability

• Cohorts deliver structured transformation

• Communities build stickiness, retention, and lifetime value

The best results often come from clients learning alongside each other, not just from you. Your role shifts from constant problem-solver to architect of outcomes.

Leverage isn’t about doing less. It’s about designing systems where results compound without your direct involvement every hour.

Action Step:
Identify one process you repeat with every client. Turn it into a group framework, cohort, or shared learning experience within 30 days.

Free vs. Insider+ (Paid)

This free edition delivers the what and why.

Insider+ members get:

• Tactical playbooks and execution frameworks

• Templates, systems, and scorecards

• Real client case studies with metrics

• Monthly deep dives and private Q&A sessions

Insight is helpful. Implementation changes businesses.

Closing Thoughts

About 94% of businesses never reach $1M in annual revenue. Not because they lack ambition, but because they lack structure, discipline, and a framework for growth.

At My Biz Coaches, our mission is to help 1,000 businesses achieve the Entrepreneur’s Dream:
A profitable, self-sustaining, million-dollar business that doesn’t consume their entire life.

That requires leadership clarity, sales systems, financial intelligence, and leverage. Hustle alone won’t get you there.

Build the business. Don’t become its most overworked employee.