Helping Entrepreneurs Scale with Clarity, Confidence, and Real-World Strategy
Only 6% of businesses ever hit $1M. We’re here to change that.

If you're reading this, you're already playing a different game than the 94% of owners who simply “hope” things will work out. That club rarely ends well. What you’re doing is investing in your identity, your systems, and your future enterprise value. Bold move.

Each issue aligns with the 6 Core Competencies that drive every million-dollar business:
Leadership & Vision | Sales & Marketing | Financial Acumen | Operational Excellence | People Management | Customer Service

Inside this week’s briefing, you’ll find the kind of blunt truth and executable strategy that prevents owners from quietly crashing their own businesses.

Leadership

The Leadership Identity Shift: From Operator to True CEO

Most business owners don’t fail because of market forces. They fail because they never evolve beyond being the hardest-working employee in their own company. They stay stuck in “operator mode,” buried in tasks their future CEO-self shouldn’t touch with a ten-foot pole.

Here’s the truth no one wants to say out loud:
Your business will not scale until YOU do.

The identity shift from operator to CEO requires three commitments:

1. Decide that your value is in decisions, not doing.

Operators ask: “How do I get this done?”
CEOs ask: “Who should own this?”
When you cling to every task, you cap your company’s growth at your personal bandwidth. It’s economic self-sabotage disguised as hustle.

2. Engineer yourself out of daily operations.

If the business can’t function without you, congratulations… You don’t own a business, you own a job with terrible benefits and a boss who never lets you sleep.

3. Lead through clarity, not chaos.

Your team cannot outperform your communication.
Define the vision, the priorities, and the standards. Then reinforce them relentlessly.

Action Step:
List the top 5 weekly tasks you MUST stop doing to become the CEO your company actually needs. Assign or automate at least 2 of them within the next 7 days.

Sales & Marketing

The 90-Day Lead System: How to Generate Predictable Deal Flow Without Burning Out

Random lead flow is not a strategy.
Hope is not a pipeline.
And sheer effort is not a scalable marketing plan.

Most owners operate in feast-or-famine mode because their “system” is just whatever they happen to feel motivated to do that week.

A real business builds predictable deal flow in 90-day cycles.

The 4-Part 90-Day Lead System:

1. The Core Message
If your message isn’t simple and direct, your prospects will ghost you faster than a bad first date.
Clarity wins. Clever loses.

2. The Consistency Engine
Pick three channels and dominate them:
Email | Social | Networking | Podcasts | Direct Outreach
Not twelve. Not whenever you feel like it. Three—executed weekly.

3. The Conversion Asset
Every 90 days, deploy one asset designed to move prospects down the funnel:
Lead magnet, workshop, challenge, training, case study, webinar.
One asset executed with excellence beats five half-baked ideas.

4. The Follow-Up Machine
Most companies follow up like they’re scared of money.
Create a 12-touch nurture sequence and let it run.

Action Step:
Build a simple 90-day calendar outlining:
Weekly content
Monthly conversion asset
Daily pipeline touches
If it’s not on the calendar, it won’t exist in reality.

Financial Acumen

What Your P&L Isn’t Telling You: The Blind Spots That Destroy Profitability

Your P&L is a useful tool, but let’s not pretend it tells the whole story. Too many owners treat it like a scoreboard, when in reality it hides the clues that matter most.

The biggest blind spots:

1. Margin Decay

Revenue goes up. Profit mysteriously goes down.
It’s not dark magic. It’s usually poor pricing discipline, sloppy scoping, or operational inefficiency quietly chewing into your margins.

2. Cash Flow Masking

A positive P&L does not mean you have cash.
Ask my trucking business that grew to $6M in under a year and still collapsed when capital dried up. Cash is the oxygen. When it disappears, so do your options.

3. Labor Productivity

Your P&L shows payroll.
It does NOT show ROI on people.
Two employees can cost the same and deliver completely different levels of output. Without KPIs, you’re managing by vibes.

4. Customer Profitability

Most companies have “hero clients” and “profit assassins.”
Your P&L lumps them together like everyone is behaving themselves.

Action Step:
Pull these four diagnostics this week:
Unit economics
Gross margin line by line
Top 10 customer profitability
Labor output KPIs
You’ll find money leaking somewhere. Plug it before it becomes a hemorrhage.

The Coaching Corner

Productizing Your Expertise: Turning Repeated Advice Into Revenue-Producing Assets

If you’re still selling time, you’re scaling yourself straight into exhaustion.
The highest-ROI coaches and consultants don’t sell hours. They sell systems, frameworks, and outcomes.

You already repeat the same lessons across clients. That’s a signal.
Where there is repetition, there is opportunity.

Here’s how to turn your expertise into assets:

1. Extract your repeatable insights.

Record your calls for a week. Notice what you say in every session. That is your intellectual property showing its face.

2. Package it into a clear framework.

People buy clarity, not complexity.
Turn your process into phases, steps, or pillars.

3. Build deliverables, not deliverables disguised as labor.

Toolkits
Templates
Assessments
Playbooks
Workflows
Software-enhanced assets if you want to get fancy.

4. Layer your offers.

DIY (courses)
DWY (group or hybrid coaching)
DFY (consulting, fractional leadership)
This is how you scale impact without scaling calendar hours.

Action Step:
Create one productized asset this month: an assessment, a guide, or a mini-framework you can use with every client.

Free vs. Insider+ (Coming Soon)

This free version gives you the strategy, the why, and the direction.
Insider+ gives you the tools to install it into your business:

Deep-dive trainings
Scripts, templates, and frameworks
Case studies from real My Biz Coaches clients
Monthly CEO Playbooks
Private Q&A and hot-seat strategy sessions

If you're committed to hitting $1M+ and building a business that thrives without you, Insider+ is your edge.

Closing Thoughts

Most businesses never scale because the owner never makes the identity leap required to lead a scalable company.
Most marketing fails because it lacks systemization.
Most profitability issues come from what you can’t see in your P&L.
And most coaches stay broke because they never productize what they already know.

None of this has to be your story.

We’re building leaders, not operators.
We’re building systems, not stress cycles.
We’re building scalable businesses that transform families, communities, and futures.

My Biz Coaches is here for the decisions that matter most.

Let’s build your million-dollar business and your life back.