If you’re reading this, congratulations; you’ve already separated yourself from the 94% of business owners who don’t invest time in mastering their own growth. The Biz Coach Insider exists for one purpose: to help entrepreneurs, executives, and coaches build scalable, profitable, transferable businesses.

This newsletter bridges the gap between knowing what to do and actually doing it right. Each issue explores four strategic pillars:

• Leadership: Building the mindset, vision, and culture that drive performance.

• Sales & Marketing: Attracting, converting, and keeping the right customers.

• Financial Acumen: Understanding your numbers so you can control your destiny.

• The Coaching Corner: A perspective for business coaches, consultants, and fractional leaders on how to create transformational client results.

Every article is built through the lens of The 6 Core Competencies of Successful Businesses, as defined in my book The CEO’s Playbook for Scale:

1. Leadership & Vision

2. Financial Acumen

3. Sales & Marketing

4. Operational Excellence

5. People Management

6. Customer Service

These competencies form the framework behind every $1M+ business I’ve built, scaled, or advised, and the same foundation that helps our clients reach the elusive million-dollar annual mark without sacrificing their sanity, relationships, or purpose.

What is My Biz Coaches?

At My Biz Coaches, our mission is simple:

To help 1,000 small businesses achieve the Entrepreneur’s Dream: A profitable, self-sustaining business generating $1M+ in annual revenue, without giving up everything else in life to do it.

We achieve this by teaching owners how to think, act, and lead like CEOs, rather than employees of their own companies.

From Startup to Exit, we’re there for your most significant decisions: Growth, systems, acquisitions, culture, and even your eventual exit strategy.

Our coaches, consultants, and fractional executives combine decades of real-world experience with proven playbooks to accelerate growth, increase valuation, and build transferable assets that thrive even when you're not involved.

Inside This Issue

1. Leadership: Clarity Before Confidence

Most business owners attempt to lead through activity rather than clarity. Authentic leadership begins when you define where you’re going, why it matters, and how you’ll bring people along. Clarity fuels confidence, and confident leaders build committed teams.

Action Step: Define your top three strategic priorities for the next 90 days and communicate them on a weekly basis.

2. Sales & Marketing: Stop Selling. Start Guiding.

The most successful businesses don’t “close” customers; they guide them through decisions. Your marketing should educate. Your sales should diagnose. When you align your message with your client’s journey, your conversions rise and your sales cycles shrink.

Action Step: Review your sales messaging to ensure it is effective. Does it help prospects think, or just tell them what to buy?

3. Financial Acumen: Data Is the Language of Growth

Numbers don’t lie, but most business owners don’t listen. Profit isn’t the goal; cash flow is. Learn to read your P&L and balance sheet the way a pilot reads instruments; not emotionally, but with precision.

Action Step: Track these 3 numbers weekly: gross profit, cash on hand, and customer acquisition cost.

4. The Coaching Corner: Scale Your Impact, Not Just Your Calendar

For coaches and consultants, the game isn’t more clients; it’s more leverage. The best coaches build intellectual property, systems, and teams that deliver consistent client transformation. Scale isn’t about cloning yourself; it’s about building repeatable value.

Action Step: Identify one process you repeat with every client, and document it into a system this week.

Free vs. Insider+ (Paid)

This free version provides a strategic overview; the what and why.

The Insider+ edition goes deeper with:

• Tactical breakdowns of systems, templates, and frameworks

• Access to exclusive Biz Coach Deep Dives

• Monthly playbooks with real client case studies and performance metrics

• Private Q&A sessions with me and my coaching team

Closing Thoughts

If you’re serious about scaling past the million-dollar mark, you can’t rely on luck, hustle, or “hopium.” You need a framework, a playbook, and accountability. That’s what The Biz Coach Insider delivers, every month.

Welcome to the movement. Let’s build your million-dollar business and your life back.

To Your Success,
Eric T. Whitmoyer
Founder & CEO, My Biz Coaches
Host, The Biz Coach Show

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