Eric WhitmoyerYou don't have a content problem. You have a follow-up problem. Most owners treat social like a treadmill. Post, post, post, hope. Then they wonder why forty posts last month produced four inquiries and zero closed deals.
Eric WhitmoyerYour marketing dashboard is lying to you. Not on purpose. Impressions went up. Likes went up. Followers went up. And revenue sat exactly where it was last quarter. If that sounds familiar, you're not measuring your marketing.
Eric WhitmoyerYour CRM has 400 contacts. Maybe 40 are current. I sat in a client's office in April, an HVAC company doing about $420,000 a year, and asked to see his pipeline. He opened a CRM his son-in-law had talked him into buying eighteen months earlier.
Eric WhitmoyerYour website is not a brochure. It's either your best salesperson or your most expensive lawn ornament, and most owners have no idea which one they're paying for. Here's what changed while everyone was arguing about logos and color palettes.