Eric WhitmoyerI was the best salesperson in my own company. That was the problem. When I bought my first wireless store with a partner, I sold everything myself. Every upgrade, every add-on, every tough customer. It worked. Then we grew to 10 stores
Eric WhitmoyerThe ads worked. That was the problem. A client of mine was getting 60 leads a month at $48 a lead. Good number. But only about 5 of those leads became customers. A 9% close rate, and he was ready to fire his agency. The agency wasn't the problem.
Eric WhitmoyerYour best customer never clicked an ad. So why is your ad budget the only marketing you measure? Here's the direct answer. Small business referral marketing is usually your highest-ROI lead generation channel, and it's the one almost nobody tracks.
Eric WhitmoyerYou don't have a content problem. You have a follow-up problem. Most owners treat social like a treadmill. Post, post, post, hope. Then they wonder why forty posts last month produced four inquiries and zero closed deals.