How Do You Win the $1 Trillion Holiday Without a Discount?
Eric WhitmoyerPublished on: 28/10/2026
One offer. One page. Fast follow-up. The holiday play that made a handyman $25,000.
Eric Whitmoyer
What's a Good Conversion Rate for a Small Business?
Eric WhitmoyerPublished on: 20/10/2026
You're grading yourself against the wrong business. Last month an owner showed me a screenshot from a marketing guru bragging about a 14% conversion rate. She was at 3.1% and ready to fire her web designer. Her business does $180K a year.
AI Won't Save a Broken Sales Process, But It Will Speed It Up
Eric WhitmoyerPublished on: 14/10/2026
A client called me thrilled. Two weeks later, he called me worried. He'd added an AI chatbot and automated text follow-up to his website. Leads got a reply in seconds instead of hours. Booked appointments jumped. Then his close rate fell off a cliff
Founder-Led Sales Doesn't Scale. Here's What Replaces It
Eric WhitmoyerPublished on: 07/10/2026
I was the best salesperson in my own company. That was the problem. When I bought my first wireless store with a partner, I sold everything myself. Every upgrade, every add-on, every tough customer. It worked. Then we grew to 10 stores