Eric WhitmoyerThe Number That Will Surprise You. Most owners freeze up when it's time to raise prices. They spend weeks overthinking it. Running worst-case scenarios. Imagining the flood of angry emails. Losing sleep over which clients will walk.
Eric WhitmoyerFear is useful data. When a business owner tells me they're afraid to raise their prices, I don't hear a market problem. I hear a value communication problem. Sometimes a positioning problem.
Eric WhitmoyerHere's the number that should stop you cold: It costs 5 to 7 times as much to acquire a new client as to keep an existing one.
Eric WhitmoyerYou're pouring money into the front door. Google ads. Referral bonuses. Sales reps. Networking even.
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