NEWSLETTER
FREE weekly newsletters focused on helping coaches elevate impact, strengthen client outcomes, and transform coaching businesses into powerhouses of success. Written by Certified Business Strategist and CEO & Founder of My Biz Coaches, Eric T. Whitmoyer.
Eric WhitmoyerFractional CFO vs Business Coach: Who Gets the Client? Your client's next hire probably isn't you. It's a fractional CFO. Owners are paying part-time finance leaders to run their numbers, set their targets, and tell them what to do next.
Eric WhitmoyerOwners used to call me about cash. Now they call about leads. Same panic in their voice. Different problem. Small business marketing has climbed into the top tier of what keeps owners up at night in 2026, right alongside rising costs
Eric WhitmoyerBuyers stopped paying for transformation stories. Here is the 5-Line Proof Standard that turns results into revenue, and the 30-day fix if you have no baselines to work with. Let me tell you about the most quoted statistic in the coaching industry.
Eric WhitmoyerThe Client Everyone's Ignoring For years, "executive coach" meant one thing. You got hired by the CEO, or maybe the C-suite, and everyone below that level watched from a distance. That's still a real market. But it's not where the growth is anymore,
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