NEWSLETTER

Biz Coaches Edge

FREE weekly newsletters focused on helping coaches elevate impact, strengthen client outcomes, and transform coaching businesses into powerhouses of success. Written by Certified Business Strategist and CEO & Founder of My Biz Coaches, Eric T. Whitmoyer.

The Relational Model Is Winning, Here's Why: Why high-ad-spend course businesses are struggling while relationship-driven coaches are thriving

Eric Whitmoyer

Published on: 11/06/2026

The ad-spend model is bleeding out. Quietly. But it's happening. $5,000 in Facebook ads. $10,000 funnels. $50 course completions. That's not a business. That's a math problem with a bad answer.

Coaching

AI Is Your Leverage, Not Your Replacement: How Smart Coaches Are Using AI To Multiply Output With But Losing the Human Edge

Eric Whitmoyer

Published on: 04/06/2026

Most coaches I talk to fall into one of two camps. They either avoid AI entirely because it "feels fake." Or they're using it to write everything and wondering why their practice feels hollow. Both are leaving money and impact on the table.

Coaching