NEWSLETTER
FREE weekly newsletters focused on helping coaches elevate impact, strengthen client outcomes, and transform coaching businesses into powerhouses of success. Written by Certified Business Strategist and CEO & Founder of My Biz Coaches, Eric T. Whitmoyer.
Eric WhitmoyerThe Client Everyone's Ignoring For years, "executive coach" meant one thing. You got hired by the CEO, or maybe the C-suite, and everyone below that level watched from a distance. That's still a real market. But it's not where the growth is anymore,
Eric WhitmoyerThe Chart That Should Worry You More Than It Reassures You Every year the coaching industry publishes a chart that looks fantastic. Revenue up. Practitioner count up. Everyone in the room nods like this means something good is happening to them.
Eric WhitmoyerWhat Actually Makes an Owner Say Yes Across 170+ client relationships, I can count on one hand how many times someone asked about my credentials before they signed. Not once did a certificate close a deal.
Eric WhitmoyerWhat a Coach Should Pull an Owner Out of First My first year coaching, I spent more time invoicing my own clients than I spent coaching them. I built the spreadsheets myself. I chased my own scheduling.
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