NEWSLETTER

Entrepreneur's Edge

FREE Weekly Coaching Resource for Business Owners, Entrepreneurs, and Founders by a

Certified Business Strategist & CEO/Founder of My Biz Coaches, Eric T. Whitmoyer

Productize It: Turn Your Custom Service Into a Repeatable Machine

Eric Whitmoyer

Published on: 26/07/2026

Every custom proposal you write is a business you have to rebuild from scratch. 45% of service firms now sell a productized offer alongside custom work. Firms combining products and services grow revenue 18% faster than pure-service competitors.

7 Core Competencies

Cash Flow Command: The Number That Kills More Businesses Than Bad Sales

Eric Whitmoyer

Published on: 20/07/2026

You can be profitable on paper and broke in the bank. Both at the same time. I've sat across from owners with strong P&Ls and empty checking accounts. Profit is an opinion. Cash is a fact.

7 Core Competencies

Pricing What You're Worth: The Mindset Shift That Changes Everything

Eric Whitmoyer

Published on: 13/07/2026

You're not underpriced because the market is cheap. You're underpriced because you're scared to say the number out loud. I've watched this quietly kill more coaching and service businesses than bad marketing ever did.

7 Core Competencies

Consistency Over Clever: Why Your Brand Is Leaking Revenue

Eric Whitmoyer

Published on: 06/07/2026

You're not losing to a better competitor. You're losing to a more consistent one. I see this across 150+ coaching clients. Good product. Good service. Inconsistent brand. Revenue leaks through the gaps nobody watches.

7 Core Competencies

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