NEWSLETTER
Eric WhitmoyerHiring on vibe is the expensive way to build a team. Your first key hire decides whether the next twelve months feel like relief or regret. Here's the short answer: Write a scorecard before you write the job post, define what an A-player produces
Eric WhitmoyerHow to build a pipeline that keeps producing the week you're too busy to sell Bottom line up front: If your lead flow stops when you get busy delivering, you don't have a marketing problem; you have an operations problem.
Eric WhitmoyerThere is a number every owner can produce in about ten seconds if you ask the right question. How many things would break in this business if you disappeared for two weeks with no phone. Most owners cannot finish the list.
Eric WhitmoyerThe most expensive number in a project-based business shows up on the first of every month. Zero. Not because the work is bad. The work is usually excellent. That is the trap.
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