NEWSLETTER

Biz Coaches Edge

FREE weekly newsletters focused on helping coaches elevate impact, strengthen client outcomes, and transform coaching businesses into powerhouses of success. Written by Certified Business Strategist and CEO & Founder of My Biz Coaches, Eric T. Whitmoyer.

Why 40% of Small Businesses Will Hire a Fractional Exec by Year-End, And What It Means for Your Coaching Offer

Why 40% of Small Businesses Will Hire a Fractional Exec by Year-End, And What It Means for Your Coaching Offer

Why 40% of Small Businesses Will Hire a Fractional Exec by Year-End, And What It Means for Your Coaching OfferEric Whitmoyer
Published on: 31/07/2026

46% more businesses hired a fractional exec this year than last. By December, close to 4 in 10 small businesses will have one on the team. I built a company past $100M without stacking a full C-suite before it made sense.

Coaching
Stop Coaching Everybody: The Case for a Narrow, Ugly Niche.

Stop Coaching Everybody: The Case for a Narrow, Ugly Niche.

Stop Coaching Everybody: The Case for a Narrow, Ugly Niche. Eric Whitmoyer
Published on: 23/07/2026

Why the niche that actually grows your business is usually the one that feels too small, too weird, or too uncomfortable to say out loud. They didn't build champions by training everybody who walked into the gym.

Coaching
The Mid-Market Coach Is Getting Squeezed Out. Here's How To Not Be One.

The Mid-Market Coach Is Getting Squeezed Out. Here's How To Not Be One.

The Mid-Market Coach Is Getting Squeezed Out. Here's How To Not Be One.Eric Whitmoyer
Published on: 17/07/2026

I watched a company die in the middle once. Wireless retail. Not a startup anymore. Not a national player yet. Too big to move fast. Too small to win the big contracts. It had the overhead of a large business and the leverage of a small one.

Coaching
Your Client Has the Same AI You Do — Now What?

Your Client Has the Same AI You Do — Now What?

Your Client Has the Same AI You Do — Now What? Eric Whitmoyer
Published on: 10/07/2026

Clients can now self-serve the analysis that previously justified your fee. What still makes a coach worth paying for. Your prospect built the deck already. Ran the SWOT. Pulled the market comps. Drafted three strategic options.

Coaching

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