NEWSLETTER
FREE weekly newsletters focused on helping coaches elevate impact, strengthen client outcomes, and transform coaching businesses into powerhouses of success. Written by Certified Business Strategist and CEO & Founder of My Biz Coaches, Eric T. Whitmoyer.
Eric WhitmoyerBuyers stopped paying for transformation stories. Here is the 5-Line Proof Standard that turns results into revenue, and the 30-day fix if you have no baselines to work with. Let me tell you about the most quoted statistic in the coaching industry.
Eric WhitmoyerThe Client Everyone's Ignoring For years, "executive coach" meant one thing. You got hired by the CEO, or maybe the C-suite, and everyone below that level watched from a distance. That's still a real market. But it's not where the growth is anymore,
Eric WhitmoyerThe Chart That Should Worry You More Than It Reassures You Every year the coaching industry publishes a chart that looks fantastic. Revenue up. Practitioner count up. Everyone in the room nods like this means something good is happening to them.
Eric WhitmoyerWhat Actually Makes an Owner Say Yes Across 170+ client relationships, I can count on one hand how many times someone asked about my credentials before they signed. Not once did a certificate close a deal.
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